Visual identity design for an executive marketing event hosted by Datadog and Ring in Bel Air, Los Angeles. The invitation package comes with Ring's home security sign and door bell. The concept of the branding derived from the structure of the house where the event is hosted, and the circle that is used throughout the branding from Ring. I wanted to welcome the attendees to view the invitation with the same experience as they enter and explore the venue, by looking through the circle die-cut on the front cover and then flipping through different layers of the invite.
Project supervised by Michael Huang.

Color Palette.

Draft—exploded view.

Event venue.

Ring sign inside the box.