DATADOG TOOL CONSOLIDATION LANDING PAGE
Datadog is an observability and security platform used by engineering, IT, and business teams to monitor their infrastructure, applications, and logs all in one place. As enterprises scale, teams often rely on a patchwork of siloed monitoring tools — which leads to inefficiencies, higher costs, and limited visibility.
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Datadog is an observability and security platform used by engineering, IT, and business teams to monitor their infrastructure, applications, and logs all in one place. As enterprises scale, teams often rely on a patchwork of siloed monitoring tools — which leads to inefficiencies, higher costs, and limited visibility.
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ROLE
Design: Sunnie Lee
Teams: Web, PMM, Writing, SEO, Demand Gen, Enterprise Marketing.
Design: Sunnie Lee
Teams: Web, PMM, Writing, SEO, Demand Gen, Enterprise Marketing.
OVERVIEW
As part of Datadog’s initiative to strengthen its enterprise positioning, I led the visual design of the updated Tool Consolidation Solutions page. The goal was to clearly communicate business value to executive buyers while enhancing content clarity, visual storytelling, and navigation.
Designed across desktop, tablet, and mobile breakpoints, the page translates technical messaging into a cohesive visual narrative. It features modular layouts, customer proof points, and product ecosystem diagrams to help users quickly grasp the value of platform unification.
As part of Datadog’s initiative to strengthen its enterprise positioning, I led the visual design of the updated Tool Consolidation Solutions page. The goal was to clearly communicate business value to executive buyers while enhancing content clarity, visual storytelling, and navigation.
Designed across desktop, tablet, and mobile breakpoints, the page translates technical messaging into a cohesive visual narrative. It features modular layouts, customer proof points, and product ecosystem diagrams to help users quickly grasp the value of platform unification.
OBJECTIVES
- Support enterprise messaging with visuals that resonate with executive audiences
- Simplify storytelling around platform benefits versus individual product dashboards
- Elevate credibility using real customer outcomes and recognizable logos
CONTRIBUTIONS
- Designed a new page layout to support structured, narrative-driven content
- Created visual comparisons to highlight the platform advantage
- Integrated quote cards and customer spotlights
- Collaborated with cross-functional teams to ensure consistency in messaging and performance
IMPACT
- Reinforced Datadog’s value proposition for modernization and end-to-end visibility
- Delivered a cohesive and scannable experience for enterprise buyers
- Established a scalable foundation for future solution pages with similar structure
HERO SECTION
This hero module introduces Datadog’s Tool Consolidation solution with a bold, gradient background and a clear, benefit-driven headline. It sets the tone for the rest of the page, emphasizing the value of unifying teams, tools, and technologies to reduce costs, increase uptime, and accelerate development.
This hero module introduces Datadog’s Tool Consolidation solution with a bold, gradient background and a clear, benefit-driven headline. It sets the tone for the rest of the page, emphasizing the value of unifying teams, tools, and technologies to reduce costs, increase uptime, and accelerate development.
CUSTOMER SPOTLIGHT
This module highlights a real-world customer story to reinforce Datadog’s value through proof of performance. It combines a testimonial quote, customer video, key business results, and a brief company overview to create a compelling, human-centered narrative.
Desktop version.
Tablet and mobile version.
PLATFORM ECOSYSTEM & INOVATION
This section illustrates Datadog’s extensive integration ecosystem and platform benefits through a visually engaging infographic and supporting UI modules.
