DATADOG TOOL CONSOLIDATION LANDING PAGE

Datadog is an observability and security platform used by engineering, IT, and business teams to monitor their infrastructure, applications, and logs all in one place. As enterprises scale, teams often rely on a patchwork of siloed monitoring tools — which leads to inefficiencies, higher costs, and limited visibility.

The Tool Consolidation landing page was created to highlight how Datadog addresses this challenge by centralizing observability across teams and services. This campaign aimed to educate potential customers on the benefits of consolidating their toolsets — accelerating time to market, improving uptime, and reducing overhead.

The page was designed across desktop, tablet, and mobile breakpoints. My focus was on translating technical messaging into a cohesive visual story. The page features modular layouts, customer proof points, and product ecosystem diagrams to help users quickly understand the value of platform unification.

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ROLES

Design:
Sunnie Lee






HERO SECTION

This hero module introduces Datadog’s Tool Consolidation solution with a bold, gradient background and a clear, benefit-driven headline. It sets the tone for the rest of the page, emphasizing the value of unifying teams, tools, and technologies to reduce costs, increase uptime, and accelerate development.


CUSTOMER SPOTLIGHT

This module highlights a real-world customer story to reinforce Datadog’s value through proof of performance. It combines a testimonial quote, customer video, key business results, and a brief company overview to create a compelling, human-centered narrative.


Desktop version.

Tablet and mobile version.


PLATFORM ECOSYSTEM & INOVATION

This section illustrates Datadog’s extensive integration ecosystem and platform benefits through a visually engaging infographic and supporting UI modules.

LAST UPDATED: MAY 5, 2025. BROOKYLN, NY.