BETTERUP
I designed a suite of digital ads for BetterUp aimed at driving conversions across seasonal promotions, evergreen campaigns, and brand education initiatives.
The goal was to visually convey the impact of coaching on personal and professional growth, using bold typography, simple data visualization, and a clean, editorial design approach.
I designed a suite of digital ads for BetterUp aimed at driving conversions across seasonal promotions, evergreen campaigns, and brand education initiatives.
The goal was to visually convey the impact of coaching on personal and professional growth, using bold typography, simple data visualization, and a clean, editorial design approach.
ROLES
Clients: Deodato, BetterUp
Design: Sunnie Lee
Clients: Deodato, BetterUp
Design: Sunnie Lee



A conversational ad styled as a text exchange between colleagues, designed to highlight the emotional value of coaching and build trust through a relatable, peer-to-peer tone.

