BETTERUP

I designed a suite of digital ads for BetterUp aimed at driving conversions across seasonal promotions, evergreen campaigns, and brand education initiatives.

The goal was to visually convey the impact of coaching on personal and professional growth, using bold typography, simple data visualization, and a clean, editorial design approach.

A Black Friday/Cyber Monday offer highlighting a 30% discount on coaching plans, visualized through a linear growth chart and gradient backdrop to suggest upward momentum.

A New Year’s resolution–themed ad with a 15% discount offer, paired with an exponential growth graph to signal accelerated progress.

A conversational ad styled as a text exchange between colleagues, designed to highlight the emotional value of coaching and build trust through a relatable, peer-to-peer tone.

An impact-focused visual showcasing key outcomes from BetterUp coaching (e.g., +130% in job performance), designed to be engaging and data-forward.